Route callbacks to ad networks

Events are sent to Tenjin on a real time basis from the device. Event callbacks can be configured to send data to any ad network on a real time basis.

Using Tenjin callbacks, you will not need to integrate another ad network SDK when using Tenjin because you can configure install events to get sent to the ad network in real time from Tenjin.

Sending callbacks for installs

Tenjin notifies ad networks of an install when an install occurs. This is also part of the attribution process in step 10.

To configure a specific ad network install callback, first make sure you:

  1. Added your app
  2. Are sending events
  3. Added your ad network

After you completed the above you can configure any callbacks on the Apps tab. The below will be specifically for Applovin callbacks on my Word Search iOS app, but it's the same process for any other ad network.

  1. Go to the Apps tab and click on your app. Click on "New Callback"

  2. Filter for the ad network you want to advertise on and send install events to. The example below is filtered for "Applovin".

  3. Select the install callback.

  4. Follow the directions on the right hand side to configure the callback properly. In this case you will need to get the Applovin SDK Key from your Applovin dashboard.

  5. Hit "Save Callback".

This will automatically forward all completed install events to Applovin when users are attributed to the Applovin campaigns that you create.

Sending custom events with callbacks

App developers can send other real time custom events (not just the installs) to networks. These non-install events can further optimize campaigns to get better users. Examples of other events include: purchase events or milestones that your app is measured successfully on.

To configure a specific ad network event callback, first make sure you:

  1. Added your app
  2. Are sending events
  3. Added your ad network

After you completed the above you can configure any real time callbacks on the Apps tab. The below will be specifically for Applovin callbacks, but it's the same process for any other ad network.

  1. Go to the Apps tab and click on your app. Click on "New Callback"

  2. Filter for the ad network you want to advertise on. The example below is filtered for "Applovin".

  3. Select the specific custom event callback you want to send. Here you can see the IAP event and the custom event.

  4. Follow the directions on the right hand side to configure the callback properly. In this case you will need to enter your custom event name, and get the Applovin SDK Key from your Applovin dashboard.

  5. Select custom event from the drop down list.

  6. Hit "Save Callback".

Now you have configured the callback, you will be sending Applovin events for each of the user's custom events.

Checking callback status

After you set up the callbacks, you can check the callback status.

  1. On the callback page, you can see the percentage of callback success for last hour, and last day. If the success rate is low, that means callback doesn't work. Also, we show the log for recent callback successes.

  2. Also we show the log if there are any callback errors. We usually make a several retries when we see the error. If you see a lot of errors during the short period of time, please contact partner you are working with, or contact Tenjin support.

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