Custom events

Tenjin allows marketers to analyze any type of custom events they send. Those custom events are set up during the SDK integration if you use Tenjin SDK.

  1. Go to Custom Events tab on the left side.

  2. You can see a list of custom events in the drop down.

  3. Then you can see a lot of different metrics for the custom event.

    • Metrics by Date of Occurrence

      • Users - count of distinct users who performed the event
      • Counts - how many events occurred
      • Sum - the sum of all values associated with the event
      • Average - the average of values associated with the event
    • Metrics by Date after Acquisition

      • Users - count of distinct users who performed the event
      • Cumulative count - cumulative count of events over the lifetime of the cohort
      • Cumulative sum - cumulative sum of event values over the lifetime of the cohort
      • Cumulative count per user - on average, how many events did each user in the cohort generate. If this event is expected to occur at most once for each user, you can use this as a measure of what fraction of users generated that event.
      • Cumulative sum per user - on average, what is the total value per user in the cohort
      • Participation rate - on each day after acquisition, what percentage of the cohort generated the event. This number may increase or decrease over time because it reflect how many participants were seen each day.
      • Cost per participant - on each day after acquisition, how much did you spend to get users on that day. This number may increase or decrease over time because it depends on how many participants were seen each day; more participants means lower cost.
      • Cost per event - on each day after acquisition, how much did you spend to obtain all occurrences of that event. This number only decreases, since it depends on the cumulative count of events.

results matching ""

    No results matching ""