Tenjin Analyses

Tenjin provides 4 basic analyses: date range summary, time series, drill down, and cohorted.

1. Date range metrics

These metrics can be found in various places in the dashboard. Most notably on the "Overview" pages and under time series and x-Day cohort charts. Below are some examples of date range metrics.

In the above you can see summary metrics for "Total Spend", "Total Revenue", "DAU", and "Tracked Installs" over the date range March 18, 2015 - December 26, 2015.

2. Time series metrics

Time series analyses show how a specific metric changes for a specific user cohort over time. Below you can see how daily active users (DAU), for each marketing channel, changes each day over a date range.

This is important for quickly identifying trends on metrics and cohorts of interest by marketers.

3. Drill down table with metrics

Drill down tables are multiple date range metrics that allow you to look at different segments of users at the same time.

In the example above you can see multiple user segment "layers" of this specific drill down. App -> Ad Network -> Campaign and the subsequent date range metrics that are associated with each of those user segments.

The way this is read is "users for a specific app, ad network, and campaign have [x number] of [specific metric]." In this case you could say "The marketer spent $357.94 on Facebook for the dates between 1/1/17 - 12/31/17 on the Word Search app in the App Installs(US - 18+) campaign."

Customizing drill down table metrics

Tenjin drill down analyses support customization of up to 10 metrics to look at. You can enable this by clicking the "Edit Metrics" button and selecting the metrics to view. These metrics are saved once you set them up, so you don't need to change every time you login.

Exporting drill down metrics

If you want to export the drill down data to a CSV file, you can click the "Download CSV" button in green. The csv only contains the data chosen by the app filter and group by options in the left side.

4. Acquisition date cohorts and x-Day metrics

An acquisition date cohort is a group of users that were acquired on a specific date. There are a couple ways to view this concept in Tenjin.

Daily cohort view

The first view is a daily acquisition cohort.

As an example of how to read this, you can see in the above the users that came in on 3/29/2015, in total, generated $85.71 90-days after the install date.

This analysis can show any metric for a date range where all metrics analyze only the users that were acquired on a specific date.

Average daily cohort view

The average daily cohort analysis spans a date range of acquisition dates. Using any x-day metric, each acquisition date in the date range contains 0 through x day values for each acquisition cohort. The below shows you the average x-day retention for an app across all acquisition date values in the date range.

The 0-day value shown above is the "average" of all the 0-day retention values for each acquisition date cohort in the date range for this app.

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